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What is Edge Rewards?

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Overview

Mohawk is doubling down on a specialty retail program that offers incentives to retailers who are willing to work more closely with Mohawk. It is set up as a mutually beneficial program similar to the Delta rewards program.

Edge is broken down into three reward levels: premiere, select and preferred. Dealers interested in participating must score well in four key areas and will then be provided with reward benefits. Essentially, the four performance areas that are tracked are: the total purchases from Mohawk, the ratio of hard and soft purchases, the dealer’s online reviews, and the amount of co-op dollars used to promote Mohawk in their local markets.

The purpose of setting a ratio of hard to soft surface is to incentivize dealers to buy more hard surface products. Monitoring a dealer’s online reviews works in two ways: it alerts the dealer so that a negative review can be addressed, and it keeps tabs on dealer performance, which dictates the level of benefits available.

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Learn more about EDGE REWARDS here.