What is Omnify?
Overview
Omnify is designed to help dealers integrate many of the important social search, reputation management, website, lead management and retailer locator applications that are critical to creating quality leads and driving traffic to local retailers. The main idea is to provide a seamless purchase journey that makes it easy for consumers to learn, compare, trust and decide to purchase its products from aligned retailers.
Through various components, Omnify:
- Improves retailers’ social reach with enhanced content syndication and automation to capture and converse with new audiences while building brand recognition and loyalty.
- Employs the best practices to convert potential customers into qualified leads across the consumer-purchase journey.
- Tailors the retailer’s digital storefront to engage consumers, promote enhanced content and offer an elevated online retail experience.
- Proactively builds and strengthens the local reputation of retailers through ratings and reviews to gain consumer loyalty and improve search rankings.
- Attracts new customers and simplifies the purchasing decision by offering convenient product catalogs to browse through multiple channels engaging consumers.
- Increases store visibility and improves search rankings with managed local listing services to guarantee consumers can find Mohawk’s aligned retailers.
- Builds trust and confidence with consumers by connecting the online journey with an elevated in-store experience.